One of the most popular online business opportunities of the last decade, My Online Business Empire did some big things.
But before we get into the full details, is the company even worth looking into?
Let’s be honest. MOBE is confusing as hell.
Took me a long way to understand all the products – and boy, are there plenty of upsells.
So I’ll cut through all the bs and preface the entire article below by saying: no.
As in, there is almost NO shot of you ever making money with this thing, or any other internet based MLM, affiliate program or business ‘opportunity’.
Let’s start by getting a couple of key points out of the way.
First of all, I’m not here to play scam buster, like the other Wealthy Affiliate dudes you’ve seen out there who sneakily try to recruit you into their deals instead.
Secondly, I’m also not here to go over the founders, the products, the compensation plan, or the pros and cons. You could just as easily get that information off the other 9 websites ranked up on Page 1 with me.
Thirdly, yes. I know I’m biased. Just like how the dudes who are promoting MOBE write articles that sing praises about the company, I’m leaning against them.
Lastly, I really couldn’t give a damn whether you end up joining MOBE or not, or whether you end up making moolah from it. Hey, it’s your credit card.
As long as you know exactly what you’re getting into before joining, you really should have no one to blame but yourself if you lose your shirt.
I’m only here to highlight a couple of things I’ve noticed from a business viability point of view, not just about the company but the industry as a whole.
Take it from someone with 2 degrees and an Australian MBA. From the outside, MOBE (like every other MLM) looks fine and dandy.
Get all in, use the ‘MOBE lifestyle’ as a recruitment tool and sell the products to earn commissions. Gotcha.
But herein lies what I believe is the biggest problem with MLMs is: their products are ridiculously overpriced.
Would you honestly have spent $25k going all in, no matter how good the products are, if it wasn’t for the fact that you could earn 50% commissions on them?
And how come nobody is addressing the fact that it costs an eye popping $25k for what is essentially nothing more than a series of videos to go all in with MOBE?
That’s 1 year of college tuition at an Ivy League college, brother.
What, do you happen to have $25k of spare change lying around the house?
Let’s face it. The company wouldn’t be in business if it wasn’t for the ridiculously over the top income making opportunity it provides.
If a company really had a solid product offering, it wouldn’t need an MLM structure.
The same way you would never pay $20 for a Starbucks (some idiots might I suppose), for any successful company to remain sustainable the products offered must provide more value than the product is priced.
That’s a simple law of commerce and will never ever change.
Which is why so many of these companies get red hot for a few months, and then tank when people start realizing it’s full of shit.
Look. I agree that some of these MLMs have great products.
MOBE may very well be one of them. I don’t know. I have never tried their stuff.
But I’m sure as shit not gonna blow $9,000 on an overpriced upsell video course. Which brings me to the next point:
I absolutely get why the MLM industry sucks in so many people a year: there are absolutely zero barriers to entry.
Seriously. Anyone with a credit card limit high enough can join and start today.
Unfortunately, that’s also a huge downside for a fledgling beginner, because good luck trying to compete against 300,000 affiliates, all selling the same thing and duking it out for the same traffic sources.
You might have the best product in the world, but if your business model is based around buying a set of products, learning from those products and using those new skills to sell the exact same products to other people, you’re shit out of luck.
Aren’t you just creating more and more competitors for you to battle it out against?
From an economics point of view, that’s just plain bloody stupid.
I’m not saying you can’t make money (some people definitely have) but unless you’re:
… it’s an uphill climb.
Sure, you might occasionally see the top earners standing on stage, holding big fat checks, but you have to remember that these guys are exceptions.
They’d make money selling anything they want.
Take me as an example. I get all my traffic from top Google rankings. That’s how I get 99% of all my business and leads.
But unless you are an SEO expert who knows how to rank sites at the top of Google, or able to outrank my website (you probably can’t), or able to provide better value than me, prospects are always going to pick me (the big guy) over you.
This is a boast, but good luck trying to outmarket me.
Who needs you in that transaction if you’re not providing any sort of value, when your prospect can simply join someone else?
That’s right. Most of the time, you’re a small fish that doesn’t need to be there in the transaction. People are gonna buy whether or not you’re there to sell them something.
Do you know how many MLM marketers fail? 99%.
Doesn’t that disturb you a little? If I induced you to put money into a business in which the track record was that 99 percent had lost before you – and I kept telling you it’s the opportunity of a lifetime – that’s borderline retarded, isn’t it?
I know that’s not great odds, but that isn’t the point I was trying to raise.
Only less than 1% of the people in this field make any money. But let’s look at where exactly are they making the money from.
Gee, I don’t know. The 99%, silly.
The money they made must have came from the investments of the other distributors who had joined and failed. Basic mathematics, broski.
Money doesn’t just magically fall out of the palms of these MLM companies, you know.
Nobody actually makes a net profit here. Your losses equals somebody else’s profit. How bout that.
Which mathematically means, most affiliates have to fail for you to make money.
Think about that for a second.
Here’s another way to think about it. If everybody made money, that means the ‘pyramid of success’ will just keep getting bigger and bigger until you’d have the whole world enrolled.
Exponential expansion simply cannot take you that far.
When there’s absolutely nobody else left to enrol (like all 7b people on earth, assuming it gets that far), the vast number of affiliates will line the bottom, which have not yet, and never will extend the chain to make their money.
It always dooms the vast majority. I mean, come on.
Recycled quotes like “If you work the system hard enough, you’ll succeed” are so misguided it pains me to even laugh at them.
Come on now.
It’s like saying everybody who studies hard will eventually land a job on Wall Street. Won’t happen.
There are only a handful of openings each year, and securing one means fighting somebody else (who probably works just as hard and follows the system to the letter) tooth and nail for it.
Sorry. It’s reality.
Oh boy. Here comes the bit where I sneakily drop a link to a completely unrelated ‘business opportunity’, pretending like its the hottest new shit around.
And honestly, I totally would if I were just another affiliate.
But I’m not here to insult your intelligence.
There are a billion ways to make money on the internet. There’s no one singular path to success.
Whatever solves a problem you can build a legitimate business around will work.
Having said that, it’ll be unfair to myself if I didn’t promote my own thing just a little bit.
Am I still in the MLM space? Nah.
There’s no upselling, no commission plan involved. Just me providing genuine value to my clients, like an actual business.
This digital marketing skills college will teach you how to become a successful internet entrepreneur.
In a nutshell, I use my shiny new skills SEO skills to help local companies grow.
I actually have clients I feel good telling other people about now.
So why no more MLM? It’s not the companies I have a problem with – it’s the industry as a whole that leaves me with a sour taste.
And that’s why I left – I couldn’t ethically promote something to other people, knowing damn well I had no way of bringing them success.